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What Factors Influence the Election Results in Your Country?
By Lana Greenchuk

Nowadays society can't imagine the desired Utopian life without the democracy: presidents and republics, different counsels and constitutions, elections and election results. Everyone knows that these results influence every single sphere of life in a given country, from agriculture to army forces. International relationships, the inner market, and peace and order of the country depend on the elected person. And it's up to us to decide on the leader. Each and every election campaign claims that it is you who impacts on the results. But have you ever asked yourself a question: what are the key factors that influence voters' opinion and decisions, and, consequently, election results?

The practice shows that one of the main ways of influencing the election results is mass media. Each and every type of mass media including newspapers, television broadcasts, radio, and Internet, easily supplies us with all the necessary information about candidates. Actually, our entire knowledge of national and international issues depends on these sources of information. Apparently, the average individual's opinion, ideology, and beliefs are primarily based on the family tradition of every single person. This tradition usually represents the adherence to a certain ideology. Consequently, they support the party and the candidate who promotes the same ideology. This fact appears to be one of the most widespread influences of the election results, as far as family plays the most important role in one's life, beliefs, and decisions.

Another factor is the election campaign promotion. A lot of professionals develop the ideas, actions and images of their candidates and simple folks evidently regard what they say as every syllable true. These mass media are paid from the election campaign funds, and that is why they deliver the necessary information: the ideology and identification, promises and hopes are to be found in the newspapers and on TV. Mass media information usually influences the minds of voters and, subsequently, the election results.

Moreover, it's not a secret that the interpersonal relations also have an impact on election results. Combined with family beliefs, interpersonal relations turn out to be extremely powerful. We can find the examples of this statement in colleges and campuses. A man is known by the company he keeps, so it is commonly known that many groups of people, especially groups of good friends or colleagues, have identical views. Thus, we can see that sometimes our personal convictions predetermine our decisions. So, the views and trust of thousands of citizens definitely make election results.

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