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Tuesday, June 1, 2021

Blog posts are just for straightforward information content. Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales.

Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals

Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals
By Dr. Dennis Clark, Ph.D.

Blog posts are just for straightforward information content.

Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales. Over 9 in 10 purchases are driven by it.

Pushing emotional hot buttons means persuasion content.

Using both approaches creates a one-two punch for effective marketing.

This presents a conundrum for marketing departments. Solving it is particularly challenging for supplement companies.

The double-whammy marketing problem is the demand for having two kinds of writers: 1) experts for information content (i.e., scientists); and 2) expert writers for persuasion content (i.e., copywriters).

If hiring one of each seems costly... well, it is.

Financially, finding a two-for-one writer would be more prudent.

Unfortunately, in-house writers often lack the skill for one type of writing or the other.

This is where outsourcing makes more sense.

Being cost-effective is, of course, the key to a better ROI.

That's one important benefit. However, it's not the only one.

AN INFORMATION/PERSUASION CONTENT COMBO

My experience as an outsourced "two-fer" is a good example.

At one time I was writing for a supplement company specializing in probiotics.

For their information content, I wrote an eBook as a giveaway for enhancing customer retention. It explained the basics about probiotics, accompanied by scientific validation.

It also included a personal story about my 20-year long battle with ulcerative colitis. I described how probiotics played (and still plays) a crucial role for my own gut health.

The persuasion piece was a magalog about the health benefits of their products. It was around 10 pages long. Each issue contained numerous personal success stories by people who used their products. It catered to those with digestive issues - IBS, gas, ulcerative colitis, etc.

The company valuation grew more than 3-fold over about a 10-year period.

Although they did a lot right, their information content and persuasion content were a big part of their success.

OTHER ADVANTAGES OF OUTSOURCING CONTENT

Ultimately, a better ROI is the main advantage.

Many other advantages accrue from outsourcing content creation.

You'll have more time to work on other marketing strategies.

Hiring an expert who is also an expert writer ensures higher quality content for information and persuasion.

Outsourcing is more flexible. It allows you to scale up when needed as your business grows.

It can be extremely beneficial to have fresh ideas. An outside writer brings new talent and ideas for expressing concepts you may not have considered.

Part of the beauty of outsourcing is how fast and efficient it is compared with doing everything yourself.

You can experiment and test the effectiveness of different types of marketing copy, both online and offline.

A good content writer/copywriter is already analytical and creative. These attributes are very valuable when you need someone to work with who can make sure your content marketing strategies align with your business goals.

WHAT TO LOOK FOR

The ideal candidate is someone with a background in scientific research and experience in a wide variety of writing styles.

Regarding the latter, I mean more than writing for supplement marketing.

In my case, for example, I have also published articles in scientific journals based on my own laboratory research. I have also written a number of eBooks in alternative health.

And, in the unlikely instance that you might need a university-level textbook author, I'm your man there, too.

All this background experience just means I can communicate with many different kinds of audiences.

NEXT STEPS

All of the marketing advantages I've presented here come down to one action on your part: Outsource your marketing copy to an expert who can write persuasive copy.

It's as simple as that.

Looking at what that entails can be summarized in three simple steps.

1) Find the kind of combo writer you need for marketing your supplements.

2) Have a real voice-to-voice interview to get a feel for how the writer fits in with your company. (Yes, personality matters here.)

3) Negotiate a fair contract and get the project started.

If you want to really simplify your task, you can skip Step #1. Instead, consider me to be the writer you need. You already know a little about me. Having a chat (Step #2) with me will give you an even better idea of how I can help you.

Go ahead and contact me today.

I'm an experienced freelance writer in the alternative health niche, a published research scientist, and 30-year university professor. I leverage my expertise and skills for writing persuasive copy for nutraceutical marketing. Would you like to capitalize on what I can do? You can reach me easily here: https://drdennisclark.com/

Article Source: https://EzineArticles.com/expert/Dr._Dennis_Clark,_Ph.D./270504
http://EzineArticles.com/?Powerful-Advantages-of-Outsourcing-Marketing-Copy-for-Nutraceuticals&id=10464697

Managing Your Stocks: 5 Considerations

Managing Your Stocks: 5 Considerations!

Managing Your Stocks: 5 Considerations!
By Richard Brody

Although, some politicians, etc, emphasize, how the stock market, is performing, rather than the broader - picture/ scope, of the overall economy, it seems, very few, are properly prepared, and/ or, ready, to handle the principal necessities, of investing in stocks. It takes an open - mind, and the ability to focus, more on reality, than emotions, and consider, a variety, of, potentially, relevant factors! Having, been a Registered Representative, and Principal, of investment companies, for a considerable period of time, I feel, strongly, potential investors (especially, in the stock market), should, have a mindset, which considers, these variables, and proceeds, in a wiser, more - focused way. With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 significant considerations, regarding managing stock investing/ investment.

1. Evaluate fundamentals/ financials: Unfortunately, as in many things, these days, many people, overly, rely on the analysis/ opinions of others, instead of thoroughly, examining, a particular corporation's fundamentals, and what the audited, financial statements, mean, and represent. Read books, take courses, and understand, key terminology. Know, how to read, and understand, budgets, and financial statements. Why are analysts, making certain predictions, or analyses? Try to separate, emotion, from logic, from the onset!

2. What to do, when a stock's price, goes up?: A stock may go, up, stay - steady, or go, down, in price. What should one do, when the price of a particular stock, goes up, after you purchase, it? Ask, yourself, if you didn't already, own it, would you, buy, at the higher price? If the answer is, yes, then, buy additional shares! If not, sell what you own? If you aren't sure, then, it makes sense, to hold, or sell - off, some of these, to ensure, you don't lose money, if/ when, prices drop! Be objective!

3. Stock's price remains steady!: What strategy, is logical, and a smart - approach, if/ when, the price, remains, about the same, as when, you, originally, invested? Don't fall, into the trap, of becoming, emotionally - attached to the particular stock, but, rather, after a period, of time, consider, whether, again, if, you were investing, anew, would you be putting your hard - earned money, on this corporation! If, yes, hold, and consider, buying more shares, but, if not, sell - off, your position!

4. Stock goes down: What should you do, if it goes down, in price? Some, panic, and immediately, either, sell - off, or consider, doing so! While, that might be wise, in some instances, the wisest approach, is, to, again, ask, yourself, whether, you still believe in the particular, company, and, if, you do, perhaps, you should, invest in more shares!

5. Short, intermediate, or longer - term: Consider, whether, you are, looking, mostly, at the short - term/ immediate results, a more, intermediate one, and/ or, the longer - run? Know, and remember, why you purchased? Was your intention, growth, or income, or a combination? Are your objectives/ goals/ expectations, somewhat - realistic?

Before investing, fully understand, what the principal considerations, may be, and your personal comfort zone! Always, consider these, as well as the potential, risk/ reward basis!

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, and actively involved in financial planning, for 4 decades. Rich has written three books and thousands of articles. Website: http://plan2lead.net and JOIN the RICH IDEAS, Facebook group

Article Source: https://EzineArticles.com/expert/Richard_Brody/492539
http://EzineArticles.com/?Managing-Your-Stocks:-5-Considerations!&id=10465009

The Needed GOALS

The Needed GOALS OF A Quality, Public Leader!

The Needed GOALS OF A Quality, Public Leader!
By Richard Brody

Although, many are elected, selected, and/ or, ascend to positions, of significant, public leadership, and supposed - responsibility/ service, it often seems, very - few, are ready, willing, and able to make the needed, difference, for the better, the public, often, needs, and deserves! Unfortunately, due to several factors, too many voters/ citizens, either, don't care, or lack the desire/ understanding, to focus on all the options, and how one, might serve in a specific position, and base their decisions, on factors, such as personality/ likeability, personal biases, overly partisan factors, or campaign promises/ rhetoric, empty visions, etc. With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, the needed (and, desirable) GOALS, of truly, quality, public leaders/ officials.

1. Generate goodwill; greater good; guiding: Public officials should be guided, by, the greater good, combined with common sense, in order to, consistently, attempt to generate, the maximum degree of goodwill! We should be able to expect, those we elect, to have a guiding, influence, where they truly, lead, instead of resorting to blaming, complaining, and procrastination!

2. Options; opportunities; open - mind: How one considers options, and makes decisions, often, determines results! One must be ready and willing, to consider opportunities, with an open - mind, and if, these don't present, themselves, must, proactively, create the finest, possible, opportunity!

3. Attitude; aptitude; attention; agenda; articulate: It should be, a responsibility, and duty, of every public leader, to clearly, articulate an inspiring, motivating, message, which pays keen attention, to the actual needs, etc, of the nation and our citizens! It takes considerable, aptitude, to bring - forward, a meaningful agenda, which, hopefully, will make a difference, for the better!

4. Listen; learn; leading; lessons: If they would, thoroughly learn, the relevant lessons, from the past, fewer, recurring mistakes, would probably, occur! Far, too often, although, some may hear, too - few, actually, listen, effectively! Shouldn't that be, one of the key requirements, of really, leading?

5. System; solutions; sustainable; service; stronger: It takes a willingness, readiness, and the skill - set, to perceive and conceive of, create, develop, and implement, the finest, possible system! These must focus - on, real solutions, which are, relevant, and sustainable! What good does it do, if these, don't make our society, government, and citizens, stronger, and better?

Wake up, America, and demand, better, from those you vote, to serve and represent you, and the nation's best - interests! Consider, if an individual, is the right one, to meet, and exceed, these, needed GOALS!

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, and worked on political campaigns, for 4 decades. Rich has written three books and thousands of articles. Website: http://plan2lead.net and LIKE the Facebook page for common sense: http://facebook.com/commonsense4all

Article Source: https://EzineArticles.com/expert/Richard_Brody/492539
http://EzineArticles.com/?The-Needed-GOALS-OF-A-Quality,-Public-Leader!&id=10464982

The reality of leadership is, often, some are fit, and ready to lead, and others, may not be!

Why Would You SHINE As A Leader?

Why Would You SHINE As A Leader?
By Richard Brody

The reality of leadership is, often, some are fit, and ready to lead, and others, may not be! After, over four decades of involvement, in, nearly, all areas, related to effectively, leading, from identifying and qualifying, to training, developing, and consulting to thousands of actual, and/ or, potential leaders, to, personally, serving as a leader, on several occasions, I strongly believe, although many aspects of getting things done, need professionally - designed, training, essential factors, such as one's quality of character, personal motivation, willingness to expand one's personally - restrictive, comfort zone, etc, often, are the determining causes, of whether, someone, will, truly, SHINE, in that position. With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means, represents, and demands, and why it matters.

1. Service; self - confidence; sustainable; solution; stronger/ strengthen/ strengths: The best candidates, consistently, proceed with, and maintain, significant levels, of actual, self - confidence, combined with a commitment, to represents stakeholders, with the highest degree of service! His goals are to use his personal strengths, effectively, to strengthen others, in order to make his group, stronger, and more relevant! One must be prepared, and willing, to pursue, and implement, the most essential, sustainable solutions, consistently, and in the most meaningful, compelling, motivating manner!

2. Head/ heart; hearing; humane; honor/ honesty: How one balances his emotional, and logical components, determines, his ability to pursue options, using an important, head/ heart balance! He uses his hearing, in order to effectively listen, and learn! Great leaders must be considered, and perceived as, being, truly humane, and caring, and must, consistently, proceed, with the ultimate degree of personal honor, and honesty!

3. Integrity; ideas; imagination; insights; inspiring: Absolute integrity, especially, when it requires commitment, and is challenging, must be a guiding measure, in proceeding, with a well - developed, imagination, which might assist him, in perceiving and conceiving of, creating, and implement meaningful ideas, which lead - to, significant, relevant, sustainable, strategic and action plans! We need leaders, whose, insights, are inspiring to others, and drives them, to greater commitment!

4. Needs; nerve; nuances: Identifying priorities, perceptions, and needs, and aligning them, with the particular, nuances, of the specific organization, requires significant nerve, and a willingness, to think - outside - the - box!

5. Empathy; emphasis; energy/ energize; excellence; endurance: It, often, takes consistency, and endurance, for a potential leader, to prove, he is a real one! The commitment to excellence, rather than settling for good - enough, genuine empathy (and, placing one's emphasis, based, on this process), are necessary, to proceed, with the level of personal energy, which energizes his organization, and his constituents!

Are you willing, to do, what's needed, to SHINE, as a leader? Are you up to the tasks?

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands of leaders, and conducted personal development seminars, for 4 decades. Rich has written three books and thousands of articles. His company, PLAN2LEAD, LLC has an informative website http://plan2lead.net and Plan2lead can also be followed on Facebook http://facebook.com/Plan2lead

Article Source: https://EzineArticles.com/expert/Richard_Brody/492539
http://EzineArticles.com/?Why-Would-You-SHINE-As-A-Leader?&id=10464955